Guide to Getting Signed by An Elite Modeling Agency

Breaking into the fashion modeling industry can feel daunting, but with a strategic approach and persistence, landing a contract with a reputable agency is achievable. Now strategy is highly important, but you know what’s even more important? Believing in yourself that you will be signed!

When submitting to agencies there are some highs and lows, but with consistency and confidence, you have a great chance at becoming a signed model in the industry. So, with that being said, here’s an awesome step-by-step guide to help you navigate the process of getting signed as a model.

Step 1: Understand the Industry and Your Market

Before diving in, research the modeling industry and its requirements. Different agencies and markets (e.g., high fashion, commercial, fitness, plus-size, etc.) look for specific traits and types of talent. Assess your look, body type, and interests to determine where you fit best.

High Fashion Models are typically taller (5’9”–6’0” for women, 5’11”– 6’3” for men) with unique features and a slim frame. However, Commercial Models are more diverse in size and appearance, focusing on relatability and marketability for products. Then there are Specialty Models that include fitness, petite, plus-size, or niche categories like hand or foot modeling.

Step 2: Build a Strong Portfolio

Let’s get into comp cards or as I like to call it, your Model ID! When attending casting calls, you should bring this with you. Your full portfolio is also vital to have, it showcases your versatility, professionalism, and potential to agencies. So how do you go about building a strong portfolio?

For starters hiring a Professional Photographer, look for a photographer experienced in working with models. A good tip is posting on Threads, Instagram, or Facebook groups for photographers who are interested in collaborating on photoshoots or TFP (trade for photos). As always due your due diligence in making sure the photographer is trustworthy! 

When planning your photoshoots you should always implement versatility. You can do this in different ways by: including polished shoots, your portfolio should have headshots that are natural with minimal to no makeup with your hair down and up in its natural state.

Your wardrobe should consist of form-fitting, simple, clean clothing; think denim jeans, a white top, a black cami, or a button-down shirt with neutral colors.

When it comes to editorial or creative shoots, you should have these in your portfolio to show range and adaptability. Try reaching out to stylists and mua/hair artists who are interested in collaborating on a creative shoot.

Create mood boards on Pinterest for easy collaboration and amazing inspiration. Last, but not least, be sure to update your portfolio frequently as you book more work or photoshoots. 

Step 3: Create Digitals (Polaroids)

Digitals are a MUST! Agencies always request digitals—basic, unedited photos taken in natural light. They show your raw appearance without makeup, filters, or retouching.

Here are the specific shots your photographer should get for your digitals: A close-up headshot, a full-length shot (front, back, and profile), and a personality shot.

Your wardrobe should consist of simple clothing such as a fitted tank top, jeans, or swimwear. Natural light against a plain background works best, or outdoors in a minimalist area. 

Step 4: Research and Identify Agencies

Just like models are diverse, so are agencies. Not all agencies are created equal, in terms of professionalism, legitimacy, and the types of jobs they book for the models they represent. You should always focus on finding legitimate, reputable agencies that align with your modeling goals. You can do this by:

1. Look for Established Agencies: Research agencies in your area or globally. Examples include IMG, Elite, Wilhelmina, and Ford.
2. Avoid Scams: Real agencies don’t charge upfront fees for representation. However, some agencies may charge for development classes such as posing and cat walking. You should do very thorough research on the agency and its models. Most real agency models have their agencies tagged in their bio as well. 
3. Tailor Your Approach: Each agency has unique submission guidelines; follow them precisely. 

Step 5: Submit to Agencies

Now it’s time for the fun part, agency submissions! I love having a list of the agencies I plan to apply to and if needed the various categories they represent. This helps you stay organized so you don’t apply to the same agency twice or follow the guidelines of another agency.

If you don’t have much time to find agencies and make submissions, try our Agency Submission Service. We can make submissions on behalf of you to 650+ modeling agencies.

Once your materials are ready, begin submitting your application. Most agencies have an online submission form on their website.

1. What to Include: Digitals, your age, height, weight, and measurements, your contact information
2. Follow-Up: Agencies typically take 2-4 weeks to respond. If you don’t hear back, it’s okay to resubmit after a few months. Don’t get discouraged! In the modeling industry, the market fluctuates and so does your look. You’ll find your agency that will get you booked, but remember that getting signed to an agency does not guarantee you work. However, you don’t want to get signed just to be shelved, you should sign with an agency that is serious about developing you and your career. 

Step 6: Attend Open Calls

Some agencies host open calls, where you can meet them in person without an appointment. Open calls are pretty quick once you’re being seen by the agency, but expect to wait for a while as a lot of models tend to show up to open calls. When attending you should do the following:

• Dress the Part: Wear fitted, neutral clothing and minimal makeup. I like to wear the same thing I’d wear when taking digitals, some agencies like to take digitals at open calls. 
• Bring Materials: Bring your comp card! You can bring your portfolio book as well, in case they request it. 
• Be Professional: Present yourself confidently and be prepared to answer questions about your experience, interests, and goals.

Check out our model casting post for more information.

Step 7: Network and Build Experience

Now we wait…but there’s joy in waiting! While waiting to hear back from agencies, you can gain experience and exposure. Here are some strategies I used:

1. Collaborate with Photographers: Many photographers seek new models for creative projects, offering portfolio-worthy shots in exchange for your time.
2. Use Online Platforms: Sites like Threads, Instagram, Facebook Groups, and Backstage can help you connect with industry professionals.
3. Take Model Coaching Classes: Research models in your area or on the sites I listed above to see if they’d be interested in coaching you or join a model coaching course, like Fashion Republic Magazine’s Model Course!
4. Walk in Local Fashion Shows: Participate in events to build runway skills and confidence. This is also great for getting more photos and runway content.

Step 8: Prepare for Interviews or Test Shoots

Practice, Practice, Practice!

If an agency expresses interest, they may invite you for an interview or test shoot. You want to be prepared and ready, this is your chance to get signed!

Here’s what to expect, for starters, be punctual and maintain a professional attitude. Agencies may evaluate your walk, poses, and how you perform in front of the camera so be confident.

Lastly, ask questions, ensure the agency’s goals align with yours, and clarify any contractual terms.

Step 9: Sign a Contract

It’s getting official, it’s really exciting! Don’t forget to do your due diligence. If the agency offers you a contract, review it carefully. You want to make sure you go through all contract terms, and that this is the right decision for you with their agency. 

1. Understand the Terms: Key points include commission percentages, exclusivity clauses, and obligations.
2. Seek Legal Advice: Consult a lawyer or experienced model to ensure you understand the contract.
3. Negotiate, If Needed: It’s okay to discuss terms before signing.

Step 10: Work Hard and Stay Professional

Congratulations are in order! However, this is only the beginning. Once you’re signed, treat your modeling career as a business. Agencies expect dedication, punctuality, and professionalism. Implement these three tips to maximize success in your career. 

• Follow Instructions: Agencies may send you to castings, shoots, or events—always come prepared.
• Stay Healthy: Maintain a balanced lifestyle to keep yourself runway- and camera-ready.
• Keep Learning: Hone your skills by studying other successful models and practicing poses and walks.

Final Thoughts

Getting signed to a modeling agency is just the beginning of a long journey. The process requires patience, hard work, and resilience. By following these steps and consistently improving yourself, you’ll increase your chances of standing out and succeeding in the competitive world of modeling.

Remember to have faith and believe in yourself, don’t get discouraged, and most importantly keep going!