Addison Rae: Social Media Personality and Actress
Addison Rae, from Louisiana, first became well-known through her TikTok dancing videos featuring her mother. Additionally, she is also an actress and singer.
She holds several brand sponsorships and partnerships, such as Fashion Nova, Pandora, and Vital Proteins; additionally, she even owns her clothing line called Shop Addison.
Addison Rae’s Biography
Addison Rae has become an international sensation since her sudden viral rise on TikTok earlier this year, garnering over 88 million followers on the platform and leaving LSU to pursue Hollywood – even her parents, Monty Lopez and Sheri Easterling, have joined their daughter by creating their own TikTok accounts!
But her success hasn’t come without its share of drama. Recently, social media star Samantha Rubio caused waves with a video watched over 27 million times in which she appeared to dismiss the Black Lives Matter movement as “a cult.” Additionally, she attempted to get fellow TikTok star Kio Cyr to say the N-word on camera as part of an experiment.
Addison, who reportedly earned the highest earnings on TikTok in 2021, boasts an extensive online following and knows how to use her influence to turn that following into revenue. As part of a rising celebrity collective known as Hype House, she collaborates on content with them; depending on which video she releases each month can bring in anywhere between $5,000-$80,000 just on YouTube alone!
One effective strategy for increasing her online clout is working with major brands, and she’s already been paid to endorse everything from fitness apps and beauty products to makeup brands. Alongside YouTube videos, she maintains a strong presence on TikTok and Instagram accounts.
As Addison’s fame continues to expand, her family is grappling with celebrity for the first time. Over recent weeks, TikTok users have shared videos that appear to show her father, Monty Lopez, flirting with young women over FaceTime and touching someone behind their back at a bar; Monty has not responded publicly to such allegations.
Addison Rae has experienced nothing short of meteoric success since her meteoric rise to stardom began, even through some difficult circumstances. She will star in her reality TV show and has signed on with talent agency WME (alongside her parents) as of January 2020 in hopes that they can assist with expanding her career into modeling, fashion, music, dancing, TV film digital podcasting touring books licensing, and endorsement opportunities.
Addison Rae’s Career
Addison Rae quickly rose to fame on TikTok as one of its fourth most-followed creators and quickly transitioned into film acting roles. She made her film debut in Netflix’s He’s All That in 2021 to mixed reviews; shortly thereafter she signed a multi-film deal with Netflix and is expected to star in more films in future releases.
Rae has built up an enormous following online via Instagram and YouTube as well. She boasts more than 37 million Instagram followers, while her music videos have amassed millions of views – even earning her nomination for a Streamy Award nomination!
Addison has made her mark as an actress by appearing in short films and TV shows but has also established herself as the face of various beauty and lifestyle products for brands such as Fashion Nova, Spotify, and American Eagle; earning seven-figure earnings through branded content earnings.
HopperHQ estimates she’s one of the highest-earning celebrities who make money off social media, earning estimated earnings per sponsored Instagram post of $2m – an impressive sum when considering she just began acting professionally this year.
She hosts a popular podcast called That Was Fun? with her mother Sheri Easterling which can be found exclusively on Spotify as of summer 2020. While the exact earnings from this venture remain unclear, one would wager it is a significant source of her overall income.
Rae is an advocate for women and girls, having worked with various charities to raise awareness of various causes. She has even made viral music videos featuring herself such as an anti-bullying one which went viral!
Addison Rae is also a prominent influencer on her platform, which has propelled her popularity to an all-time high. Furthermore, she’s an active philanthropist and has spoken out against racism and other social injustices; thus making her a role model for many young people.
Addison Rae is A Singer
Addison Rae Easterling has established a successful multi-dimensional career since becoming famous on TikTok in 2019. Her dance videos quickly went viral, leading her to establish her own perfume and cosmetics line as well as acting appearances and release of her debut single ‘Obsessed.’ Additionally, she serves as the author and host of her podcast.
She is one of the highest-paid social media influencers worldwide, and YouTube is a key part of her income stream – estimated earnings range between $5,000 to $80,000 monthly on this platform alone! In addition, she’s an influential brand endorser, having collaborated with companies like Fashion Nova, Sephora, and American Eagle on various projects.
Rae is also well known as an on-air personality and movie star; her appearances include He’s All That – a gender-flipped remake of the 1999 classic She’s All That. Additionally, Rae has made an impactful mark in the fashion industry through a line of swimwear she designed herself and an endorsement partnership with Adidas.
However, her social media presence hasn’t been without controversy. In 2020 she was accused of cultural appropriation when she posted pictures with darker makeup; an act known as blackfishing wherein white celebrities alter their appearance to appear more black.
TikTok star Jade currently boasts over 78 million followers – more than Mariah Carey, Whitney Houston, and Beyonce combined! She plans to release her debut album later this year and expand her business further by entering more fields.
Addison and Sheri co-host a Spotify-exclusive podcast entitled That Was Fun? With Addison and Sheri since the summer of 2020. Although exact earnings figures for their show remain unclear, their guests include some notable celebrities – making the podcast an enormous hit with both young women and men alike! They have even managed to secure some big-name guests for each show! Additionally, Addison boasts a sizable Instagram following and has collaborated with brands such as L’Oreal and MAC Cosmetics on campaigns.
Addison Rae is a Model
Addison Rae has found great success modeling for brands like Reebok, L’Oreal, Hollister, and American Eagle. In addition to her modeling career, she has appeared in commercials and is currently filming her first feature movie; He’s All That has received positive reviews as her acting debut; with more Netflix films likely in her plans.
TikTok was where she first found fame; through posting lip-synch and dance videos she quickly built up an enormous following. Since then she has transitioned into acting and music; her debut single “Obsessed” became an instant classic and even appeared on The Tonight Show Starring Jimmy Fallon to demonstrate viral TikTok dance moves.
Addison remains grounded despite her immense fame, prioritizing her health and wellness over stardom. She has spoken openly about her battles with depression while advocating for mental health awareness. Recently she signed a deal with Netflix to star in an original movie that will debut later this year.
Addison has also established her beauty line Item Beauty and earned several brand endorsements. Additionally, she recently launched her own YouTube channel where she posts fashion and behind-the-scenes videos; furthermore, she is involved with Madeby Collective as their Chief Innovation Officer overseeing most products within their ecosystem.
Addison Rae boasts an immense social media following across platforms, amassing millions of followers. She co-hosts a podcast with Sheri Easterling as well as hosting a popular Spotify show called That Was Fun? and partners with many major brands to spread awareness for No Kid Hungry campaigns.
While her acting debut may have received mixed reviews, she remains at an early stage in her career and will continue to build her fan base. Her role in He’s All That earned her a low six-figure salary as well as residuals from the film.
Though her acting skills may not yet be perfect, she shows great promise as one of social media’s biggest stars. Her talent, determination, and unique personality make her an asset to any acting scene.